How can we help you improve your marketing skills?

We are a publisher and online learning platform aimed at helping our members plan, manage and optimize their marketing. We do this by providing expert downloadable planning templates, guides and interactive tools, so you have access to the knowledge you need to get the best results, no matter what industry you’re in or how big your business is.

Our aim is to help you get more leads and sales with integrated digital marketing so you can make the most of the opportunities offered by digital transformation. We’re proud to share the exciting potential of digital marketing with over 150,000 active members, as well as a monthly readership of more than half a million.

Our story

Digital marketing and technology experts Dr. Dave Chaffey and Stuart Miller launched Smart Insights in 2010 with the aim of providing marketing professionals with the best source of practical know-how to take advantage of the opportunities of digital marketing. Our overall goal was, and still is, to save marketers time trying to find quality advice and frameworks to improve their marketing processes amongst the variable quality available across the web.

Through our RACE Planning Framework and our templates, guides and e-learning courses created by 25 experienced marketing consultants we wanted to offer a cost-effective way for marketers to review and improve their marketing.

Since this time, we’ve grown our active members and daily members hugely, while also increasing our team of content developers, interaction designers, customer support and account managers to provide quality support and advice to our members in more than 170 countries.

How do we help our members and partners

We help individuals improve their personal digital marketing skills and businesses of all sizes increase their leads and sales by creating action plans to transform their use of digital media, technology and data.

Here’s how we do this:

  • Free Membership helps marketers get started with the basics and find out what we’re all about. It provides access to a number of helpful sample guides and templates, as well as regular e-newsletters.
  • Individual Membership helps individual marketers develop their skills and further their careers. Our tailored content is aimed at helping you become more effective in their roles and team by improving their marketing competencies.
  • Business Membership provides organizations of all sizes and from all sectors the opportunity to transform their omnichannel marketing capabilities and improve their results by improving the skills of team members through e-learning and guides.
  • Content Partnerships are our advertising program that supports martech vendors and agencies by growing awareness and providing leads through our range of PR and advertising options.
Smart Insights resources

What makes us different?

We are all about marketing and we believe that this shows in everything we do and in all the advice we give. All of our guides, templates and e-learning courses are aimed at making marketing accessible for everyone.

Actionable advice

All of our advice can be used in a practical way. We also provide workbooks, editable templates and videos, all of which are aimed at helping you plan and change your marketing to get better results.

Data-driven improvements

We show you how to use Google Analytics and the latest measurement techniques and metrics so you can report on your marketing success. After all, as W. Edwards Deming said. “Without data, you’re just another person with an opinion.”

Comprehensive and structured learning

Our library of content includes around 150 different techniques – all of which are joined up by the RACE Planning Framework – helping you to find the advice that best suits your needs and create your own structured learning plan. We also aim to keep the jargon down to a minimum as much as possible!

Different ways of learning

We understand that everyone learns in a different way, which is why we have a variety of different resources available. From guides and templates to our Quick Win micro e-learning courses, you can find and apply new ideas in the way that suits you.

Great value

Our range of memberships means you can find the right one for your needs and budget, allowing you to access excellent resources and see results for less money than you’d pay for a training course.

Latest world-class advice

As well as our co-founder – recognized digital marketing guru, Dr. Dave Chaffey – we have assembled a team of marketing experts, both in-house and in the form of our expert commentators. Every member of our team are specialists in digital marketing disciplines, so we ensure we give you the best and most up-to-date advice possible.

Our best practice planning resources

Our extensive library of actionable marketing advice includes content for all membership types. It has been created by more than 25 digital marketing specialists and is focused on helping marketers, business owners and teams improve their marketing and their commercial results.

We have designed our toolkits to help members learn about all aspects of digital marketing and to optimize their efforts. Our core Digital Channel Toolkits are available to all paid members and cover these 10 areas:

  1. Digital Marketing Strategy and Planning
  2. Content Marketing
  3. Digital Experiences (Web Design)
  4. Email Marketing and Marketing Automation
  5. Paid Media
  6. Google Analytics
  7. Marketing Campaign Planning
  8. Marketing Strategy and Planning
  9. Search Engine Optimization
  10. Social Media Marketing

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